Loading in the last piece of gear for our Dublin gig tonight! @sanferminband
Willy Moon - Yeah Yeah
If I were to put a camera on Willy Moon and have him dance, he’d probably look a little awkward. He’s sort of a hapless, skinny, little chap but at the same time, he’s boasting lyrics like, “I’m back with a brand new beat!” “Tryin’ to doubt my style?” “How you like me now?”
Which is all good and fine when he’s just telling us how awesome he is, but when trying to construct the second dimension of this song, how can Willy show us?
How do you make your artist look cool? It’s a theme I’m constantly thinking about these days.
This video presents a few good ideas: How about literally putting your artist up on a pedestal? How about placing him under a spotlight and giving him the power to control everything in the room (the lights, music, people) with a sweep of his hand? On top of that, how about we dress him so that he’s the brightest thing in the room, then give him an ocean of minions to conduct, all dressed in black, and ready to throw themselves any which way on his command.
The song itself is slotted on Wikipedia as “alternative hip hop” and while the beat and sampling certainly follow that train of thought, the visuals hardly reference the genre’s roots. Willy Moon’s music isn’t something you can easily draw comparisons to, so it’s super important to make sure that we don’t draw the wrong visual comparisons either.
Willy is an average white guy who sings. He’s not an r&b singer, he’s not a rockstar, and he’s not a boy band. In effort to avoid these old tropes, it’s a brilliant call to take the video in a super abstract direction. In this fictional universe composed of mirrored walls, black pillars, controlled lighting, and tons of dancing minions, we’re able to ignore our inkling that in real life, Willy Moon might be reasonably awkward dude. But in this space? He’s like Poseidon controlling his sea of slaves! Or perhaps, he’s the wizard in Fantasia.
Either way, the visual cues of peer pressure are telling me that he rules. Next I think, this is a sweet video, a funky song, and I kind of like this guy.
(Fun Fact, Willy Moon was picked up by Jack White’s label, and the same guy who directed the incredibly famous Seven Nation Army video directed this video too— Alex Courtès!)
My sister @liannkaye has been doing music video reviews on her blog - check it out!
Cat’s out of the bag - I’m super excited to announce that I’ll be singing with the wonderful San Fermin on tour this summer! We’re headed to Europe next week and then doing a buncha festivals both here & abroad (including Lollapalooza & opening for Arctic Monkeys!!) so friends in those cities, come say hi! New music from me is on its way as well, so stay tuned for more on that!
Full schedule at www.sanferminband.com/shows - cannot wait to see you out there!!
Me: “Wow, you planted all these roses and kumquats and tomatoes and cacti yourself?!” My mom: “Yes, it’s called gardening.” #citymouse
"The only way for me to get a grasp on what seemed to be a sinking ship was to be totally true to myself and my material and make records that people would love their entire lives. I wanted to make songs not just about, you know, this summer, but the beginning to end of your existence. And I was able to navigate that pretty well, but there was also a lot of luck." -Rufus Wainwright http://t.co/zyPdRzlF9b
Just bought @TheParisMonster’s EP on iTunes after seeing their INCREDIBLE show last night. Like Nine Inch Nails meets D’Angelo. Go get it.
A totally candid photo of @Talkfine recording some vox on a new song. #datfalsettotho #newmusic